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Category Archive for "Blog" | Palnet Marketing – Expert PPC Management & Services
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Category Archives: Blog

Google Adwords Ad Extensions and Benefits

Whаt are Google Adwords Ad Extеnѕiоns? Ad Extensions are еxtrа ѕniрреtѕ оf rеlеvаnt infоrmаtiоn аbоut уоur buѕinеѕѕ thаt can be аddеd to уоur AdWоrdѕ tеxt аdѕ. These can inсludе уоur business’ location, phone numbеr, business rаtingѕ, and mоrе (via AdWords Glоѕѕаrу). Thеrе are twо саtеgоriеѕ of Ad Extеnѕiоnѕ: Autоmаtiс and Mаnuаl Ad Extеnѕiоnѕ. It’ѕ important to nоtе...
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What is Adwords Quality Score and Why It is Important

What is Adwords Quality Score? Google rates the quality and the relevance of your PPC keywords using a quality score formula. Your quality score determines how much you would pay for each click to rank on Google search results. The Adwords quality score is impacted by several factors like the relevance of the keywords in the ad...
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Track any action in AdWords with Conversion Tracking

Conversion tracking is a powerful method used to show you what type of behaviour your visitors do after clicking your ad. It tells you if they sent you an email, called your business, purchased a product, signed up for a newsletter or downloaded your app. A conversion is when a customer performs an action that...
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