PPC (Adwords / Bing) Management & Optimization
PPC Campaign Management Services offer on going optimization & management for your Google Adwords and Bing Adcentre accounts for maximum ROI and long term success.
Both Adwords and Bing are competitive advertising channels. In most cases there are tens of advertisers who bid for the same search term.
Good quality score for keywords, proper account optimization and management lowers your overall cost per click and cost per sale which makes you more profitable in such a competitive platform.
After using my ppc management services most of my clients increased their Return On Ad Spend by %400 – %600+.
Google Adwords & Bing Adcentre Account Setup
– Initial consultation to understand about client’s business and campaign objectives.
– Advanced keyword research using custom keyword tools & adgroup structuring.
– Professional ad creation & optimization.
– Landing page review and optimization for keywords, ads and call to action.
– Setup targeting based on location, days and hours.
– Setup Google Analytics, call tracking software and any other tracking systems.
– Google Adwords remarketing setup.
PPC Account Management & Optimization
– Keyword analysis and optimization. (adding new keywords, negative keywords, changing match types based on collected data.)
– Ad text optimization, creation and A/B testing.
– Landing page optimization, suggestions and A/B testing.
– Advanced bid management for keywords, targeted locations and ad schedule.
– Targeting analysis based on locations, days, hours and any other targeting options.
– Remarketing campaign analysis and optimization.
Tracking & Reporting
– Advanced tracking for emails, calls and other type of leads based on location days, hours and any other targeting options used.
– Weekly, bi-weekly and monthly campaign & keyword level reporting.
– Cost/lead reporting (calls, emails, sales, etc.) for each targeting option (location, days, hours, keywords, campaigns.)
- Remarketing tracking & reporting.